Top Tips For The Greatest Email Sequences
Having worked as a sales rep for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fantastic because they dramatically reduce the workload for a sales rep, nonetheless these days, everyone can identify with finding an assortment of email sequences lurking in their inbox on a daily basis that just annoy us because we need to click 2 buttons to get rid of them!
Not enough business owners invest the time and effort in developing useful email sequences that effectively sell their product. Producing convincing email sequences is both a science and an art, and if done correctly, can lead to terrific results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to put together a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are some statistics which accentuates their importance:
One-third of email recipients will open an email based completely on the subject line
Almost 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4 to 7 words in the subject line.
The key to effective subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s crucial that you offer a value proposition in the context of their problem straight away. Forget starting the email with your name and job title; you want to give your recipients a good reason to continue reading the email. So, start your email with some info they can associate with, like company news or their reaction to an event via Facebook or an online blog, and then get into the value proposition in the second and third sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?
It’s imperative that you get to the point immediately and keep the content targeted to the goals of your prospect.
Tip 3 – Dump the boring ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also incorporates your value propositions, and further information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.
The value of crafting effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you need to consider when building your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Shepparton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsshepparton.com.au.