If you’ve just put together your first website and have an interest in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools simply because it allows you to get your message in front of possible consumers that are directly browsing for your services.
Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s highly complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are designed equally, so you can target the most vital variables that will have the biggest effect on your SERP listings.
It is essential to understand that the weight of each variable changes gradually, so Google will place more significance on specific variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.
A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to potential consumers, so delivering quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings simply because the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and authority.
- Mobile Optimisation
With more users now browsing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make certain your website is genuinely ‘mobile-friendly’.
- Other Technical Aspects
There are many other technical factors that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any advice in how you can properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Shepparton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsshepparton.com.au