SEO Tactics To Forget in 2018

Internet Marketing Shepparton,Internet Marketing Experts Shepparton,Digital Marketing Shepparton,Internet Marketing Experts

In today’s demanding market of digitalisation and globalisation, it’s vital for firms to utilise online strategies and techniques that enhance their visibility to customers that are proactively browsing for their products or services. Search Engines are without a doubt the most influential programs that will have a bearing on your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).


SEO can be a reliable investment that will raise your exposure and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and well-known SEO tactics from five years ago may result in your website being penalised today.


Instead of discussing the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be completely forgotten in 2018.


  1. Keyword Stuffing


Keyword stuffing is a regular mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly determine how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.


  1. Aggressive Link Building


Link building has been a common SEO technique since the onset of SEO, and its value as an SEO tactic has developed dramatically ever since. Although link building is still one of the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking signal simply because links are a public promotion which corresponds with valued information on a website.


Aggressive link building transpires where links are garnered in a synthetic way. Examples of this is where links are inserted in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.


  1. Excessive Internal Links


One obsolete SEO technique that lots of people still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will assist their SERP results. The intention in doing this is to increase a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.


  1. Not Identifying Technical Issues


The backend of a website plays a substantial role in SEO, so it’s important not only to identify any technical issues that may damage your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most typical technical problems that impact most websites today are:


Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages


  1. Not Optimising Images


One of the most ignored SEO tactic that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to strengthen your SEO, and this can be done mainly with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a common mistake with images is keyword stuffing the alt attribute.


There’s no question that a competent SEO strategy will strengthen a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to thrive in today’s online marketplace. If you need any support with your SEO strategy, or simply haven’t updated your strategy in the last few years, talk to Internet Marketing Experts Shepparton on 1300 595 013, or visit our website for additional information:


An Idiots Guide To Twitter – What To Know and Be Aware Of

Internet Marketing Shepparton,Internet Marketing Experts Shepparton,Digital Marketing Shepparton,Internet Marketing Experts

Are you new to social media sites and want to learn the basics of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users communicate with each other through brief messages of up 280 characters. Already there’s more or less 6,000 tweets being sent through the net every second, varying from simple text messages to memes, gifs, images, videos, and even more. Twitter is one of the most beloved social networking channels and is quite different to other social media giants like Facebook and Instagram.

Twitter is a platform where members share a range of information; from politics, news, jokes, or just general thoughts about obscure topics! Rather than having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you interact with friends, but also your favourite journalists, sport stars, and politicians alike. Everything you publish on Twitter is available publicly for everybody to see, but don’t panic, you can quickly adjust your preferences to private if you wish to.


The very first step in learning Twitter is to be able to interpret the basic terms and lingo used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being an easy way to communicate with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either opt to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to and click the signup button. The full name you insert will be your display name, but this can be altered as frequently as you want. Decide on a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for validation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As discussed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other individuals of which you’re an enthusiast. Once you’ve subscribed, Twitter will present a standard sort of setup wizard to help you get started, like suggesting some members that you might be interested in following. You can give Twitter permission to browse your contacts list to identify any of your friends that are already using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow based on the types of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it respects Twitters rules and guidelines ( This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – an entire range of different media that can be uploaded via your device. Always remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the current trends, be the first to view viral posts, and communicate with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply speak to Internet Marketing Experts Shepparton on 1300 595 013, or visit our website for further information:


What Are The Key Organic SEO Ranking Elements For A Website?

Internet Marketing Shepparton,Internet Marketing Experts Shepparton,Digital Marketing Shepparton,Internet Marketing Experts


If you’ve just put together your first website and have an interest in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools simply because it allows you to get your message in front of possible consumers that are directly browsing for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s highly complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are designed equally, so you can target the most vital variables that will have the biggest effect on your SERP listings.

It is essential to understand that the weight of each variable changes gradually, so Google will place more significance on specific variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to potential consumers, so delivering quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ ( has reviewed the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings simply because the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts ( from Google explains that backlinks will lose value over time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and authority.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make certain your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical factors that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in how you can properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Shepparton by calling 1300 595 013, or alternatively visit their website for additional information:

Top SEO Trends In 2018

Internet Marketing Shepparton,Internet Marketing Experts Shepparton,Digital Marketing Shepparton,Internet Marketing Experts

Online visibility is a vital ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s necessary to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates each year, with many of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and essentially their earnings.

User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO techniques can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now wanting to utilise voice searches instead of conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current surge in voice searches continues at the same speed, pretty much 50% of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should start including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a decisive component in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a reliable strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although more traditional SEO techniques such as link building will still be effective in 2018, there are other surfacing trends that Google is targeting in the future which may significantly transform the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Shepparton on 1300 595 013, or visit their website for additional details:


Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially affirmed that they have raised the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew quickly to become one of the most famous social media sites globally, however recent declines in growth provoked the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is vastly different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking site, Twitter disclosed on November 7 that they want every person all over the world to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past few months, Twitter decided that they wanted to lengthen the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English meanwhile, suffer from choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running a variety of tests to specific users, Twitter obtained valuable results and conceived the 240 character limit would be beneficial for most users. Considering that 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. On top of that, users would now have the ability to effortlessly fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what impact will this have for internet marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have enjoyed a higher level of responses which brought about more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The lengthened character limit means that users will have reduced threads of conversations, because they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more in-depth information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the surge of enterprises using social media as a platform to handle customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have resorted to other social media platforms like Facebook to report customer service issues simply because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, simply reach out to Internet Marketing Experts Shepparton by phoning 1300 595 013, or alternatively visit their website for more information: