Articles

Top Benefits of PPC Advertising

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There are an assortment of internet marketing strategies that can benefit websites in raising their traffic, conversion rates, and brand awareness. Among the best internet marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Even though SEO has proved to be very successful, it takes a decent level of knowledge, time, and money to see fruition.

 

But what if you would like to see results right away? Regardless of whether your website has just been published or you’re a small company that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by placing your ads in front of consumers who are actively searching for your services or products.

 

In a nutshell, PPC is an advertising model used to raise traffic to websites. Website owners build ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The benefits that many websites receive from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your enterprise.

 

Measurable Results

Among the top benefits of PPC advertising is the opportunity to assess and track your results in real-time. Whether you set your daily budget to $2 or $20, there are a multitude of high level performance indicators that can be gauged, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to immediately assess the success of their campaigns and quickly make alterations where necessary to enhance performance. Unlike other advertising avenues, PPC allows you the freedom to customise and track metrics in every campaign and monitor success based on your advertising objectives.

 

Fast Entry

PPC makes it possible for any kind of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the capacity to establish a maximum daily budget. While SEO is a very useful strategy, it commonly takes many months to experience results so if you’re a new firm that needs to improve traffic and brand awareness quickly, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by featuring ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based on keywords, location, interests, and the times and days you plan to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then examine the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers normally take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Having the opportunity to export the results of an advertising campaign and review certain metrics provides websites with precious data which could be utilised in other marketing networks. In addition to this, websites can quickly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly helps in their SEO initiatives. PPC also makes it possible for websites to explore data about their competitors by using third party tools like SpyFy and KeywordSpy, allowing them to create a profile of their competitors and what market share is accessible.

 

As you can see, PPC is a highly effective marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data received from real-time results presents invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in building your PPC ad campaigns, get in touch with Internet Marketing Experts Shepparton on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsshepparton.com.au

 

This Is Why Your Content Marketing Isn’t Working (And How You Can Fix It!)

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In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the hub of nearly all marketing techniques, with approximately 94% of small businesses directing their efforts on content marketing. Having said this, with countless businesses now honing their marketing campaigns on content, it’s becoming progressively complex to stand out from the crowd and make your content marketing appealing and powerful.

 

Have you attempted content marketing only to find that you’re not getting the intended outcomes? Well, you’re most probably one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most powerful ways of expanding your customer base. So, here are four reasons why your content marketing might not be working and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and specific KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any end goals then you’re simply aiming in the dark. For you to generate meaningful content that visitors will engage with, you need to have a clearly-defined strategy that should align with your business objectives.

 

Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in addition to short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not unique

 

With the enormous amount of online companies these days, it’s essential that your content is distinct from others. Too many businesses will produce content without analysing the landscape and subsequently craft content that merely gets lost in the crowd. Your content should be exciting, stimulating, and most importantly, offer value to your audience by providing solutions to prevalent pain-points in your niche. Alongside this, different types of content suit different communication methods, so think about the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

Among the greatest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will see it if they have no idea it exists? To triumph with your content marketing, it’s very important that you advertise your content through all available networks, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your market.

Proposing it as a guest post to bloggers in your niche.

Incorporating links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content embodies a sizeable portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a frequent mistake that companies will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Perform some research to obtain the most effective keywords that your viewers would use to find your content. Likewise, use meta tags to your advantage to draw more viewers to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.

 

At the end of the day, there might be thousands of reasons why your content marketing isn’t offering you the desired results, however the above points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your audience, your competitors, and your keywords, and create meaningful content that your visitors will naturally engage with.

 

If you’re about to give up on content marketing due to substandard results, phone Internet Marketing Experts Shepparton who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsshepparton.com.au

 

SEO Tactics To Forget in 2018

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In today’s demanding market of digitalisation and globalisation, it’s vital for firms to utilise online strategies and techniques that enhance their visibility to customers that are proactively browsing for their products or services. Search Engines are without a doubt the most influential programs that will have a bearing on your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a reliable investment that will raise your exposure and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The issue with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked last year may not necessarily be successful this year, and well-known SEO tactics from five years ago may result in your website being penalised today.

 

Instead of discussing the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be completely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a regular mistake that many website owners make in an attempt to raise their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly determine how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the onset of SEO, and its value as an SEO tactic has developed dramatically ever since. Although link building is still one of the leading 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links strongly as a ranking signal simply because links are a public promotion which corresponds with valued information on a website.

 

Aggressive link building transpires where links are garnered in a synthetic way. Examples of this is where links are inserted in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that lots of people still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will assist their SERP results. The intention in doing this is to increase a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a substantial role in SEO, so it’s important not only to identify any technical issues that may damage your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most typical technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to strengthen your SEO, and this can be done mainly with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a competent SEO strategy will strengthen a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in the past, Search Engine’s SEO algorithms are regularly changing and it’s pivotal to keep up with these changes to thrive in today’s online marketplace. If you need any support with your SEO strategy, or simply haven’t updated your strategy in the last few years, talk to Internet Marketing Experts Shepparton on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsshepparton.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

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Are you new to social media sites and want to learn the basics of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users communicate with each other through brief messages of up 280 characters. Already there’s more or less 6,000 tweets being sent through the net every second, varying from simple text messages to memes, gifs, images, videos, and even more. Twitter is one of the most beloved social networking channels and is quite different to other social media giants like Facebook and Instagram.

Twitter is a platform where members share a range of information; from politics, news, jokes, or just general thoughts about obscure topics! Rather than having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you interact with friends, but also your favourite journalists, sport stars, and politicians alike. Everything you publish on Twitter is available publicly for everybody to see, but don’t panic, you can quickly adjust your preferences to private if you wish to.

 

The very first step in learning Twitter is to be able to interpret the basic terms and lingo used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being an easy way to communicate with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either opt to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to www.twitter.com and click the signup button. The full name you insert will be your display name, but this can be altered as frequently as you want. Decide on a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve typed in your phone number for validation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As discussed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other individuals of which you’re an enthusiast. Once you’ve subscribed, Twitter will present a standard sort of setup wizard to help you get started, like suggesting some members that you might be interested in following. You can give Twitter permission to browse your contacts list to identify any of your friends that are already using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to offer suggestions for other users to follow based on the types of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it respects Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – an entire range of different media that can be uploaded via your device. Always remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the current trends, be the first to view viral posts, and communicate with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply speak to Internet Marketing Experts Shepparton on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsshepparton.com.au

 

What Are The Key Organic SEO Ranking Elements For A Website?

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If you’ve just put together your first website and have an interest in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools simply because it allows you to get your message in front of possible consumers that are directly browsing for your services.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s highly complex and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are designed equally, so you can target the most vital variables that will have the biggest effect on your SERP listings.

It is essential to understand that the weight of each variable changes gradually, so Google will place more significance on specific variables in accordance with user behaviour and how Google perceives it can maximise the user experience. With this being said, most of the top organic SEO ranking aspects have been in the same spot for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great priority is placed on content due to the fact that Google intends to rank the most relevant websites at the top of its search results . The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to potential consumers, so delivering quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as descriptive tutorials, guides, and how-to’s is a fine start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has reviewed the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings simply because the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and authority.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is actively experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an integral factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make certain your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are many other technical factors that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Attempting to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in how you can properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Shepparton by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsshepparton.com.au