Online visibility is a vital ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s necessary to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates each year, with many of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and essentially their earnings.
User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO techniques can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.
A number of users are now wanting to utilise voice searches instead of conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current surge in voice searches continues at the same speed, pretty much 50% of all online searches will be carried out via speech by the year 2020!
What this means for websites is that they should start including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will still be a decisive component in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a reliable strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very useful in the near future.
Since 2015, online searches with mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although more traditional SEO techniques such as link building will still be effective in 2018, there are other surfacing trends that Google is targeting in the future which may significantly transform the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Shepparton on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsshepparton.com.au