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Top SEO Trends In 2018

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Online visibility is a vital ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s necessary to stay up to date with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates each year, with many of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and essentially their earnings.

User behaviour is shifting rapidly with new technology, so Google must keep track of these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to thrive online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO techniques can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.

Voice Search

A number of users are now wanting to utilise voice searches instead of conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current surge in voice searches continues at the same speed, pretty much 50% of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should start including more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a decisive component in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a reliable strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very useful in the near future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a central role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In reality, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although more traditional SEO techniques such as link building will still be effective in 2018, there are other surfacing trends that Google is targeting in the future which may significantly transform the practice of SEO. It’s clear that SEO is already transforming to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Shepparton on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsshepparton.com.au

 

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially affirmed that they have raised the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew quickly to become one of the most famous social media sites globally, however recent declines in growth provoked the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is vastly different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking site, Twitter disclosed on November 7 that they want every person all over the world to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past few months, Twitter decided that they wanted to lengthen the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English meanwhile, suffer from choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running a variety of tests to specific users, Twitter obtained valuable results and conceived the 240 character limit would be beneficial for most users. Considering that 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. On top of that, users would now have the ability to effortlessly fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what impact will this have for internet marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have enjoyed a higher level of responses which brought about more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The lengthened character limit means that users will have reduced threads of conversations, because they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more in-depth information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the surge of enterprises using social media as a platform to handle customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have resorted to other social media platforms like Facebook to report customer service issues simply because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, simply reach out to Internet Marketing Experts Shepparton by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsshepparton.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing online landscape, it’s vital that companies Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s important for them to keep abreast of all the threats and opportunities that the internet offers. As a consequence, Google releases a myriad of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online providers that use Google-related services (virtually every online enterprise), recognise considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to ensure that they aren’t negatively influenced by these new releases.

The most significant Google update that has recently affected online companies relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by nearly 50% of all online users, so it’s quite important that online providers implement the applicable changes as swiftly as possible if they aspire to prevent any negative consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is held in a plain text file), they are vulnerable to phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to an authentic business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will undoubtedly have a bearing on millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become worried of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that wish to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being distributed between their website visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. Sooner or later, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the distinction between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be remarkably difficult for phishing sites to replicate the authenticity that EV SSL provides.

Making all websites use SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become mandatory, so if you need any guidance in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Shepparton by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsshepparton.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got a fantastic business idea and you’ve made the decision you’re going to design and publish your own website. Well, as you possibly know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when constructing a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from beginners to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is incredibly user-friendly so you don’t have to be a professional HTML coder to build a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to worry about not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site incredibly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll touch on WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any kind of website you want. WordPress is also open source which means that the source code is attainable for anybody to modify, edit and create different themes and plugins with a range of features and release these to the community. At the moment, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or issues about anything WordPress related, there are practically thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s particularly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Fortunately most WordPress themes are built to be mobile responsive, meaning that whatever device your prospects are using, WordPress websites will automatically change the appearance of your website to fit. WordPress actually enables you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is imperative so naturally WordPress has high security standards. Roughly 25% of websites are built on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has created a variety of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Always remember, it’s also important for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only acquire reliable plugins from trusted providers.

 

As you can see, WordPress has a series of superb features that simply make it the best website platform on the market. Even though there are lots of other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is extremely user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to construct a practical and powerful website? If you have any queries about how you can further optimise your website, speak to the team at Internet Marketing Experts Shepparton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsshepparton.com.au

 

Top Tips For The Greatest Email Sequences

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Having worked as a sales rep for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fantastic because they dramatically reduce the workload for a sales rep, nonetheless these days, everyone can identify with finding an assortment of email sequences lurking in their inbox on a daily basis that just annoy us because we need to click 2 buttons to get rid of them!

 

Not enough business owners invest the time and effort in developing useful email sequences that effectively sell their product. Producing convincing email sequences is both a science and an art, and if done correctly, can lead to terrific results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to put together a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are some statistics which accentuates their importance:

 

One-third of email recipients will open an email based completely on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the regular mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to effective subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s crucial that you offer a value proposition in the context of their problem straight away. Forget starting the email with your name and job title; you want to give your recipients a good reason to continue reading the email. So, start your email with some info they can associate with, like company news or their reaction to an event via Facebook or an online blog, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to speak to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another firm with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s imperative that you get to the point immediately and keep the content targeted to the goals of your prospect.

 

Tip 3 – Dump the boring ‘Welcome Email’

 

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s basically dead-wood and if you’re going to send a welcome email, ensure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The truth of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also incorporates your value propositions, and further information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly advise using this application to support you with your email sequences.

 

The value of crafting effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you need to consider when building your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Shepparton today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsshepparton.com.au.