5 Zombie Myths of Keywords
A Search Engine Optimisation Plan in Shepparton is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had just about anything to do with SEO you would have discovered the notion of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Shepparton I have come across a number of myths about Keywords that just won’t die.
MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter any longer
There certainly is also the false idea that with each one of the modifications that have been made, and the move towards concept based searches, keywords don’t make a difference in 2015. This idea is misguided as keywords play a more crucial role than ever. It’s an evolving market that is continually changing and developing so you should stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.
MYTH 2: In your Search Engine Optimisation Plan Keywords ought to be densely packed.
The concept that the more repeatedly a keyword is used will translate into more success is an old-fashioned idea. There is no formula relating to the density and consistent frequency of keywords closely packed together. The aim you should keep in mind is to have your particular expressions repeated throughout so that you can maximise their rate while balancing well-flowing content that gives rise to a more natural feel and readability.
MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.
Optimising just one keyword each time was the technique circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed out on a number of opportunities. By diversifying your keyword research you can include the broad elements while focusing your energy on the long-tail terms and the newer spotlight on conceptual keywords.
MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.
The days of domain names being a lengthy string on nonsensical keywords are gratefully at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you should focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.
MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.
The overuse of keywords in odd and abnormal ways is better considered as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and concentrate on the subtle and rational way to weave keywords into your copy while still creating excellent and unique content.
As the CEO of Internet Marketing Experts, I know the struggles that many people have when beginning the SEO, even more so when it comes to understanding keywords and your Search Engine Optimisation Plan in Shepparton. I myself ran a local business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So remember to start off strong and use the facts that you know. Once you have established that foundation, learn as much as you can about SEO and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then look at having a chat to an SEO professional.
call Internet Marketing Experts Shepparton on 1300 595 013 or visit, www.internetmarketingexpertsShepparton.com.au