An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s vital that companies Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s important for them to keep abreast of all the threats and opportunities that the internet offers. As a consequence, Google releases a myriad of updates every year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online providers that use Google-related services (virtually every online enterprise), recognise considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms must be flexible and accustom to new Google updates as soon as possible to ensure that they aren’t negatively influenced by these new releases.
The most significant Google update that has recently affected online companies relates to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by nearly 50% of all online users, so it’s quite important that online providers implement the applicable changes as swiftly as possible if they aspire to prevent any negative consequences.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves passwords and credit card information (which is held in a plain text file), they are vulnerable to phishing sites that can basically steal this information from clients that falsely believe they are giving their personal information to an authentic business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will undoubtedly have a bearing on millions of websites around the world. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages since users will become worried of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online enterprises that wish to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being distributed between their website visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. Sooner or later, each online provider will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also means is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the distinction between phishing sites and real websites more challenging than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be remarkably difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites use SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become mandatory, so if you need any guidance in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Shepparton by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertsshepparton.com.au