An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a mystical creature with wonderful powers. Understanding exactly how SEO works and all the varying ways to improve your website’s SEO score can be incredibly complicated and time-consuming. Nonetheless, it is a pivotal element of any online marketing plan and will virtually make or break a business in some industries. Many industry experts consider SEO to be among the most effective forms of advertising, so regularly improving your SEO should be a priority if you wish to increase your website visitors and income.
It’s tough to keep up to date with SEO best practices and standards because they change quite often, so it’s often recommended that you seek expert advice regarding your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target market. Updating your content on a regular basis is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is repeatedly being added and search engines love finding new content and will increase your rankings if this happens commonly.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the various webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re trying to find. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in computing the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and valid meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are basically succinct descriptions of the content of the web page. Though meta descriptions don’t specifically influence ranking algorithms, they are still valuable as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can most likely relate to this if you’ve ever clicked a really long hyperlink. If so, then you’ll probably agree that they look chaotic and unprofessional. If you’ve constructed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t need to fret about it!
However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then get in touch with the team at Internet Marketing Experts Shepparton on 1300 595 013 or visit their website: http://www.internetmarketingexpertsshepparton.com.au