Google AdWords Management Shepparton – Do people really take notice of your ads?
Google AdWords Management is a critical part in any SEO and Marketing campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you want.
Far too many business simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will create some new business for them. If you are a business in Shepparton (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really fundamental ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – learning about all functions.
There are in fact 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is traditional AdWords, and then there is AdWords express. If you are a local Shepparton company then chances are that you would have been prompted at the start of registering AdWords to run a campaign through express (it assesses the size of your company from your website and makes a recommendation) if this is the case, I want you to find the regular AdWords and start making use of that because it is much more dynamic and has amazing features like more specific targeting so you can reach your Shepparton consumers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find standard AdWords by just looking for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will not see any real results– and not just since results cost more, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the money slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just need to think about how much you are willing to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people overlook because they don’t see that you get metrics from an ad campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep track of this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to allow it settle into a routine– because often ads will get a big boost at the start that gives you false assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Shepparton, and I have worked in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to hunt for in a successful Google AdWords campaign, or would like to talk to an SEO agency to increase your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsShepparton.com.au.