SEO Company Shepparton – Beware the SEO Traps.
SEO Agencies in Shepparton may all appear the very same, but if you come up with enough information you can protect yourself from falling into ploys.
Many years ago when I was finding out the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was well known in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, all over a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that lots of Shepparton business would definitely have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Shepparton that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Shepparton, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses low-cost and outdated techniques. Even if you 100 % outsource your online marketing you still should know what’s happening. Never lose sight of the fact that it’s your company, your livelihood.
Keeping that in mind, here are a couple of questions for you to ask when hunting for a Shepparton SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO firm handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company wanting to understand your sales process?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer each one of your questions. Contact Internet Marketing Experts Shepparton on 1300 595 013 or visit, www.internetmarketingexpertsShepparton.com.au.