Social Media Marketing – Say More On Twitter

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially affirmed that they have raised the character limit to 280 per Tweet!

The social networking site, which was introduced in 2006, grew quickly to become one of the most famous social media sites globally, however recent declines in growth provoked the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is vastly different to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that solidly defined the social networking site, Twitter disclosed on November 7 that they want every person all over the world to ‘easily’ express themselves on Twitter. After carrying out a variety of tests over the past few months, Twitter decided that they wanted to lengthen the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, purely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English meanwhile, suffer from choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running a variety of tests to specific users, Twitter obtained valuable results and conceived the 240 character limit would be beneficial for most users. Considering that 9% of English users were hitting the 140 character mark, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. On top of that, users would now have the ability to effortlessly fit their thought and feelings into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what impact will this have for internet marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have enjoyed a higher level of responses which brought about more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The lengthened character limit means that users will have reduced threads of conversations, because they can fit more information into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it allows them to fit more in-depth information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the surge of enterprises using social media as a platform to handle customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have resorted to other social media platforms like Facebook to report customer service issues simply because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more similar to other social media sites, the vast majority of users seem to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay on top of shifting user behaviour is necessary for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, simply reach out to Internet Marketing Experts Shepparton by phoning 1300 595 013, or alternatively visit their website for more information:


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