The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Shepparton is still considerably about keywords, but there is one matter that some agencies face when they try to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will really help you discover which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year stressing about one specific keyword that, despite what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that falls into the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a store in Shepparton, it would be excellent if for anybody that searches for ‘Yamaha’ in Shepparton your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand and for Google to put anything other than at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Keep in mind – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Shepparton on 1300 595 013 or visit,

Share this post