This Is Why Your Content Marketing Isn’t Working (And How You Can Fix It!)
In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the hub of nearly all marketing techniques, with approximately 94% of small businesses directing their efforts on content marketing. Having said this, with countless businesses now honing their marketing campaigns on content, it’s becoming progressively complex to stand out from the crowd and make your content marketing appealing and powerful.
Have you attempted content marketing only to find that you’re not getting the intended outcomes? Well, you’re most probably one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most powerful ways of expanding your customer base. So, here are four reasons why your content marketing might not be working and most importantly, ways to fix them!
- You don’t have a strategy
Just like any investment, if you don’t have a strategy and specific KPIs to assess results, how can you possibly improve? Putting up blogs and sending tweets are excellent, but if you don’t have any end goals then you’re simply aiming in the dark. For you to generate meaningful content that visitors will engage with, you need to have a clearly-defined strategy that should align with your business objectives.
Regardless of whether you intend to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in addition to short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.
- Your content is not unique
With the enormous amount of online companies these days, it’s essential that your content is distinct from others. Too many businesses will produce content without analysing the landscape and subsequently craft content that merely gets lost in the crowd. Your content should be exciting, stimulating, and most importantly, offer value to your audience by providing solutions to prevalent pain-points in your niche. Alongside this, different types of content suit different communication methods, so think about the best ways you can achieve this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.
- You don’t advertise your content
Among the greatest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will see it if they have no idea it exists? To triumph with your content marketing, it’s very important that you advertise your content through all available networks, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your blog post.
Pitching to influencers and bloggers in your market.
Proposing it as a guest post to bloggers in your niche.
Incorporating links to your content when commenting on other forums and blogs.
- Your content is not search engine friendly.
Content embodies a sizeable portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a frequent mistake that companies will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising their meta tags.
Perform some research to obtain the most effective keywords that your viewers would use to find your content. Likewise, use meta tags to your advantage to draw more viewers to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.
At the end of the day, there might be thousands of reasons why your content marketing isn’t offering you the desired results, however the above points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your audience, your competitors, and your keywords, and create meaningful content that your visitors will naturally engage with.
If you’re about to give up on content marketing due to substandard results, phone Internet Marketing Experts Shepparton who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsshepparton.com.au